


The Real World
Behavioral economics “studies the effects of psychological, cognitive, emotional, cultural and social factors on the economic decisions of individuals and institutions and how those decisions vary from those implied by classical theory. Behavioral economics is...
Demand. Better.
Supply and Demand. Supply is easy. It is tangible. You can see it. You can touch it and you can measure it. Demand is less easy – it is tricky and wily. It is downright fleeting. Demand is an unknown that can only be measured once supply is provided, and at that...